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Makeup 101 for 2018

by Jenn Lee
published on

Makeup trends 2018 Brick and Portal Beauty 101

2018 has arrived with many exciting new makeup trends that we will all be dying to try. The beauty industry has become bigger than ever with incredible new makeup brands emerging from celebrities and makeup innovators.

Beauty blogs and social media platforms have also helped the beauty industry grow significantly with makeup how-to’s, product reviews, and instructional videos giving all women access and power to learn how to pull off intricate makeup trends on their own. 

Here are some of our favorite makeup trends that will be huge in 2018!

Don’t Make Me Blush

Brick and Portal Blush Trends Makeup 101 2018

Blushes with rosy pink hues are traditionally worn to soften and brighten the face and emphasize cheekbones. However, beauty brands have taken a multi-faceted approach to the classic blush staple. Brands such as Nars, Clinique, and bareMinerals have developed products that can be used as blush, highlighter, eyeshadow, or lip color for an all over blushed up glow. This runway-inspired trend uses heavy blush in red or pink hues around the eye socket used as eyeshadow and lighter blush colors as a highlighter and lipstick, making brows and lips pop for a romantic allure.

Bold Black Liner

Bold Eye Liner Beauty Trends 2018 Brick and Portal

As seen on the runways, black eyeliner is being worn for a more bold and dramatic look. This daring bold trend intensifies the popular winged liner trend by using thicker and more dramatic angles to create graphic shapes. Designers like Marc Jacobs and Roberto Cavalli used bold black liner on their models for their Spring 2018 shows, displaying Cleopatra-inspired makeup, using inky black liner on the inner and outer corners of the eyes to make them pop. Don’t be afraid to push the boundaries with this bold liner trend for ultimate dramatic and sexy eyes that will stand out and make a statement.

Natural Elegance

Glossier Natural Look Makeup 2018 Brick and Portal

Glossier has become a household name and cult-favorite over the last few years for its movement on the minimalist, natural-looking beauty products coming in iconic millennial-pink packaging. The natural beauty trend has become very prominent on and off the runway, focusing on all over fresh and clean skin that is flawless with an emphasis on a seemingly nude face for a dewy, natural, and youthful glow. This trend focuses on natural brows, using a highlighter and light pink blush to emphasize cheekbones, minimal use of foundation and eyeshadow, and light pink or nude lip and gloss colors for an overall fresh and healthy glow. And now, knowing her majesty, the Queen B, is using Glossier products herself, there is no way we will not stock up on these beauty heroes!  

Golden Girl

Golden Girl Makeup Trends 2018 Brick and Portal

This year, makeup trends will be seeing a lot of gold and metallic colors used all over the face. The gold highlighter is a new and fresh take on the traditional white-based highlighter, typically applied above the cheekbones. Rihanna’s Fenty Beauty line introduced a gold highlighter with a perfect yellow-gold-metallic pigment that can be applied all over the face for a standout and vibrant look that truly shines. Beauty bloggers, makeup artists, and celebrities have rocked the golden highlighter makeup trend, applying it as eyeshadow and on and around cheekbones for a fun twist on the traditional highlighter look.

Eclectic Shadows

Eye Shadow Trends Makeup Brick and Portal 2018

Get ready to see a ton of intense colorful shadows this year. Eclectic pops of color used on the eyes and lips are meant to emphasize fresh and glowing skin, as the burst of color is enough of a bold look to make a statement. This makeup trend is runway-inspired seen on models for Spring 2018 shows like Vivienne Westwood, Versace, and Prabal Gurung. The trend focuses on using head-turning shades of bold reds, blues, pinks, and greens that cover not just the eyelid but range all the way to the brows. This look gives a punk-rock vibe that is creative and also super high-fashion.

A Pout That Pops

Lipstick Trends 2018 Makeup Brick and Portal

Red lips are trending again in a big way with shades ranging from true red to orange-red. Bold red lips, also knowns as the “power pout” makes a powerful and energetic statement when worn with a fresh face and minimal eye makeup. Taking a less-is-more approach to makeup usage makes your red pout stand out more than ever before. This is another trend that is runway-inspired, seen in Spring 2018 shows for Temperley London, Haider Ackermann, and Max Mara. Using a red lip color with a creamy or semi-matte texture is important, with a hint of shine or gloss around the center of the mouth. You will feel like the ultimate empowered diva pulling off this chic and classic makeup trend.

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Images: @adriannahinsey


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