What it is: A true original, this award-winning, long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula-all with 12 hours of waterproof and sweat- and humidity-resistant wear. Who it's for: It's for women who want the look of a liquid liner with long-lasting wear. Why it's different: Highly pigmented, this gel formula delivers subtle-to-dramatic looks that are easy to apply, long-wearing and won't smudge or fade. How to use: Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into the eyeliner, taking care to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner. Bobbi's tips: For a standout eye, make sure the top lash line liner is visible when you have your eyes open. To make your eyes look bigger, line all the way around. Dark circles look darker when liner is applied on the lower lash line. Bring concealer up to the lash line and use only mascara on the lower lashes. Make sure to connect your top and bottom liner at the inside and outside corners of the eye. Do not leave space between the eyeliner and the lash line. If after application there is a small space, fill it in with the same shade of powdered eyeshadow. Line all the way across the lids-you can line just the top and not the bottom, but don't line either lid halfway. Lining from the inner corner to the outer corner will help open the eye. Apply liner as close as possible to the to the lash line, making sure there is no gap. Color(s): black ink, black mauve shimmer ink, chocolate shimmer ink, denim ink, ivy shimmer ink, violet ink. Brand: Bobbi Brown. Style Name: Bobbi Brown Long-Wear Gel Eyeliner. Style Number: 12023U 2. Available in stores.