Ilia Fullest Volumizing Mascara in Black. Ilia Fullest Volumizing Mascara in Black. ILIA's Fullest Volumizing Mascara wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes. The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can't miss. Active levels of haircare ingredients like ProVitamin B5 and Arginine promote stronger, healthier-looking lashes with every coat. Smudge-free, flake-free, and safe for sensitive eyes and contact lens wearers.. In Black. Clean, vegan & cruelty-free. Free of Carbon Black, Gluten, Silicones, Fragrances, Synthetic Fragrances, Synthetic Dyes, Nanoparticles, Sulfates, Phthalates, Parabens, and Petrochemicals. 0.32 fl oz/ 9.5 ml. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and dimension. Use the tip of the brush to separate and define hard-to-reach lashes. ILIR-WU243. VM-01. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.