7 For All Mankind is the first company to truly bring premium denim to scale, marking Los Angeles, California as denims' venerable center for research and development worldwide changing the landscape of denim forever.
7 For All Mankind's premium jeans earned critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim. 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs.
The brand, famously dubbed "Sevens" by Hollywood's elite. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywood's leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler. Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans of the brand shortly after the fashion editors and stylists, grew to fame in no small part because it became an instant favorite among much of the 7 For All Mankind's men's collection in 2002.