Alyaka is a unique, passionate, and alluring destination for discovering niche beauty brands worldwide. Alyaka fights against the rapid decrease of generations-old artisan skills, abilities, and creative solutions that would nudge classic brands into the future. Globalization, mass production, and industries of luxury are quickly, and effectively, killing off the creative and unique nature of beauty. Now you have the opportunity to choose your own signature brand and become an integral part of that brand’s story. The brand artisans and their customers, you, can converge in a central destination—the Alyaka webpage—to share their loves and passion for niche beauty products, while cherishing the uniqueness of handcrafted ingredients. Make the beauty, quality, and ethical living the way of life.