Glossier is a highly edited collection of modern beauty staples reflecting how you get ready every day. It is the first online, direct-to-consumer, content-driven beauty brand inspired by real life.

Glossier is laying the foundation for a beauty movement that celebrates real girls, in real life. Glossier is a new way of thinking about (and shopping for) beauty products. Because “beauty” should be fun, easy, imperfect, and personal. Above all, the brand believes that you give life to products - products don’t breathe life into you.