H2O+ Beauty was founded in 1989 with the goal of encouraging women to define beauty on their own terms. Founder Cindy Melk believed that pure water was the key to creating products that enhanced and protected natural beauty. She aimed to arm her customers with these tools to look and feel their best, empowering them to reclaim their own definitions of beauty.
It starts with the most vital, life-giving compound on the planet, water. Then H2O+ enhances it with its multi-stage water filtration process to deionize and purify it. Hydration is the source of beautiful skin so H2O+ combines the power of pure water with the latest advances in skincare technology to create smart, effective, and performance-driven products that deliver results.