Outdoor living and British traditions are double stitched into the Joules brand. In 1999 Joules started own brand, and the pitter patter of kids range arrived in Spring 2005, these days known as Little Joules. Joules designs with passion, to delight each member of the family with details they'll love.

Heritage and quality are what makes the brand tick, and if you're looking for the tock, that'll be Joule's quirky sense of humor.

Joules offers clothes to live the good life. Practical, wholesome and stylish. Classic, soft and easy to wear.