The Honest story began with a simple desire: to make the right choices for the families. Honest founders were parents in search of safe options, but unsure of where to turn. They needed one brand that they could go to for trusted products and information. And when they couldn't find what they were looking for — and realized they weren't alone — the idea for Honest was born.
Honest is a wellness brand with values rooted in consciousness, community, transparency and design