Ksubi is an Australian fashion label, founded in 1999 by Gareth Moody, Dan Single, and George Gorrow. The brand originated as a denim company, featuring timeless pieces that have been revitalized for a grunge-inspired look. Ksubi has become a cult streetwear brand, due in part to its many collaborations with other fashion labels and musicians throughout the years. However, Ksubi has become even more relevant in today’s youth culture, thanks to big-time rappers name dropping the label in their music. Some of these musicians include Travis Scott (also releasing a denim collaboration with Ksubi October 2017), The Weeknd, A$AP Rocky, 21 Savage, and Vince Staples. Ksubi is also known for its collaboration with Jeremy Scott back in 2008, prior to his takeover as Creative Director at Moschino. Ksubi has expanded past denim, now carrying graphic print t-shirts, luxe sweatshirts, jackets, and knits. Fashion icons such as Kendall and Kylie Jenner, Sofia Richie, Hailey Baldwin, Kanye West, and Justin Bieber are just a few big names that have been seen sporting the brand.